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Lender launches motorcycle division

1ST STOP GROUP, a specialist lender in alternative finance products, has launched a division to cater for the motorcycle and leisure market. The company says it aims to help dealers to sustain and grow their business by targeting a market they previously could not finance.

1st Stop already provides finance to motorcycle and leisure dealers in the UK but now “aims to become the number one alternative lender to the motorcycle market”.

The division will be headed up by Joanne Renwick, who has spent 10 years at Capital Bank, Finax and Harley-Davidson Finance.

“This is a fantastic opportunity not just for the finance house but for the motorcycle market. I believe competition makes us stronger, leaner and fitter,” said Renwick. “We have to be good for the dealers to take us seriously and I honestly believe we offer something that the current players in the market just do not offer.



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