Saturday, July 20, 2024
HomeNEWSINTERNATIONAL'A year to remember' for bridgestone

'A year to remember' for bridgestone

The chequered flag brought the domestic motocross season to a close in recent weeks but that hasn’t stopped Bridgestone from going full throttle on plans for 2020, as the company continues to grow its presence in a motorsport market fuelled with incredible potential.

Just five years ago, Bridgestone barely had a presence in the motocross tyre sector but says it has now “assumed a significant share – which is expected to rise further in the years ahead”.

As the dust settles out on the track, Bridgestone can boast about the winners on its Battlecross range.

Jake Shipton and Josh Gilbert chalked up a memorable double triumph, becoming the MX National (MX2) and Bridgestone British Masters champions (MX1) respectively. Martin Barr won the MX2 class of the Bridgestone British Masters, while Jamie Wainwright was crowned AMCA British Champion (MX2). To complete a set of incredible individual achievements, James Dodd won the AMCA IMBA Championship (MX1) and Ike Carter sealed the MX National Champion series and Bridgestone British Masters (both MXY2).

Bridgestone also chalked up a first-ever race win in the prestigious British Championships MX1, courtesy of Elliott Banks-Browne. Josh Gilbert also finished third overall in the MX2 class.

“The bespoke Battlecross range is widely viewed as being indispensable among competitors, with different compounds and tread patterns specially designed for the varied surfaces that riders compete on. The Battlecross X10 (sand and mud) X20 (softer ground), X30 (medium) and X40 (hard) products help to boost confidence when entering and exiting corners at speed, whatever the racing line.”

Marketing team leader Mark Fereday said: “This year has been one to remember for everyone associated with the motocross team. We feel we have a very strong package in the sport and have struck the perfect balance between brand awareness and stimulating sales. There is incredible potential in the sport and with our Battlecross range earning such acclaim, we have a strong base from which to grow further, with huge plans for 2020.

“We are seeing a huge demand for the product which shows how impressive the tyres are. Sales are massively up. We’ve got a great product range which a lot of the best riders in the UK are winning on.

“Everybody wants to emulate their heroes in whatever sport they’re playing. Motocross is no different, and we’re seeing amateurs of all ages asking for our products because they’re seeing how well they’re performing out on the track.

“More and more dealers are coming on board to stock the tyres too, so the future is looking really exciting.”



Product News

Yamaha – odd brand out

As the only Japanese motorcycle manufacturer directly facing Western rivals, in a calendar year split paralleling the same seasonal production and sales demands, Yamaha...