American powered two-wheeler sales in the first half of 2020 have reversed an almost continuous decline since 2015, according to latest US Motorcycle Industry Council data. And dirtbikes led the recovery.
Retail sales of purely off-road machines climbed by 50.3%. And the related dual-sport category, covering trail and adventure products, was 20.9% higher. Scooters grew by 4% but street motorcycles were 9.6% down. However, the combined tally added up to a 6.4% increase.
US government economic stimulus packages worth around £2.3 trillion, to mitigate coronavirus impact, have been held partly responsible for this return to growth. Much of the money was disseminated in direct cash hand-outs for taxpayers, to encourage consumer spending.
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