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DUNLOP GEARS UP FOR EUROPEAN BIKE WEEK

Dunlop and Harley-Davidson are partnering each other for the 2019 European Bike Week.

Held in Faaker See in Austria from the 3-8 September, the Bike Week is Europe’s largest motorcycle festival, with the hills around Villach set to host a large gathering of Harley-Davidson bikes.

This five-day event will include a number of activities to entertain biking enthusiasts including a Harley Owners Group zone and one of the biggest parades of Harley-Davidson motorcycles seen in Europe. Last year, more than 10,000 bikes participated in the 20km parade through Alpine roads.

Dunlop will take pride of place in the heart of the Harley-Davidson village throughout the week, showcasing its latest Harley-Davidson tyre range in a tyre-fitting area that replicates Dunlop’s World Championship paddock presence. Links between the tyre manufacturer and Harley go back 36 years.

To engage with fans, Dunlop will have a social media photo booth along with a Dunlop technician present throughout the event providing expert guidance on the latest Harley-Davidson tyres.

There will also be a ‘Man of Steel’ and ‘Women of Steel’ strength competition to win a free set of tyres on each day.

Samantha Nardi, Brand Activation Manager Dunlop Motorcycle Europe, said: “After nearly four decades of working together, Dunlop and Harley-Davidson continue to push the boundaries of performance and grip. Harley-Davidson’s modern and heritage bikes are fitted with Dunlop’s specifically designed tyre range.”

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