Wednesday, July 24, 2024


Harley-Davidson has hired Ryan Morrissey as its first-ever chief electric vehicle officer (CEVO), on the basis of having more than two decades of familiarity with “disruptive technologies”. 

Recruited from management consultant Bain & Company, Morrissey served most recently as a senior partner and head of its automotive and mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for manufacturers, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets. 

Morrissey began his career at Lutron Electronics, as the US sales lead for its first generation of software-based energy management control systems. He holds a BSc in mechanical engineering from Lafayette College and an MBA from the MIT Sloan School of Management. 

Commenting on this appointment, Harley-Davidson chairman and chief executive Jochen Zeitz said: “Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialise and support electric vehicles. I’m excited to have him join the team to help us lead in electric.”

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