Monday, July 22, 2024


Talking to dealers across the country during the first half of February, I was pleasantly surprised at how optimistic most of them were about the season ahead. As the latest lockdown comes to an end most were confident of a good season, many reporting very strong customer interest in new plate registrations for March. As always, there is often a negative to balance positive news and in this case its low stock levels, a problem that could continue through the season if manufacturers’ new bike deliveries don’t get back to anything like normal…

Read the latest Trade Talk column here.

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Product News

Yamaha – odd brand out

As the only Japanese motorcycle manufacturer directly facing Western rivals, in a calendar year split paralleling the same seasonal production and sales demands, Yamaha...