Saturday, July 20, 2024


French group 2 Ride Holding, which owns the Shark, Bering, Bagster and Segura motorcycle helmet, apparel and accessories brands, is set to swallow Italian bike helmet manufacturer Nolan. BDN financial editor Roger Willis reports.

Marseille-based 2 Ride Holding’s parental private-equity investors Eurazeo PME and Naxicap Partners are financing the acquisition from Nolan owner Helmet Invest — essentially another private-equity firm which took over the company in a 1992 buy-out from founder Lander Nocchi. Besides its eponymous brand, Nolan also makes X-Lite and Grex helmets.

The deal, for an undisclosed sum and subject to anti-trust regulation, is due to be completed in May 2019. 2 Ride Holding will then have an annual revenue in the region of £130m, more than 1000 employees and distribution in over 80 countries worldwide, claiming status as a global player in protective equipment for the motorcycle market.

Commenting on the disposal in a statement, Helmet Invest president Alberto Vergani said: “In a world of globalisation, we were thinking to the future, and have found the best partner to continue our market leadership and maintain our production in Italy. After 26 years, our shareholders were looking for a way out and this one was the best solution for the continuity of our brands.”

2 Ride Holding president Patrick François added: “This association will strengthen our capacity for development of exciting and innovative new products. Nolan and Shark share similar values and, post-transaction, all the existing brands of both groups will remain in their markets.”


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