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GLASS HALF FULL FOR DUCATI

A challenging environment, due to semiconductor and other component shortages plus rising raw materials costs, led to reduced production and sales at Ducati during the first half of this year. But premium pricing successfully propped up turnover and profit. BDN financial editor Roger Willis reports.

Revenue in the period grew by 5.4% to £455m, an all-time record. Operating profit was 15.3% up to £57m, with an operating margin increase to 12.6% from 11.5%. However, half-yearly production was 3.1% down to 35,835 motorcycles. And retail sales fell by 3.6% to 33,265 across the full six months and had worsened moving into peak-season Q2, on an 8.8% decline to 19,798.

Diavel, Monster and Streetfighter models in the naked segment topped the overall pile, 4.8% higher to 11,115 bikes sold. But dual-sport, spanning Desert X, Hypomotard and Multistrada products, was assuredly more lucrative. Sales volume rose by 5% to 10,709. Some 8301 of these were Multistrada V4 outright best-sellers for the brand. But Ducati’s Scrambler sub-brand took a spanking, 28.4% down to 4989. Sports tackle, comprising Supersport and Panigale machines, also sank into negativity, 4.3% lower at 6452.

Globally, Europe accounted for 57% of all Ducati sales, growing from 55% in the first half of last year. Italy claimed the biggest volumetric slice of that on 6028 bikes. Germany followed with 3745 and the French bought 2647. North America shifted 12%, declining from 14%, and worth 5239 bikes exiting showroom doors. China rose from 6% to 7%, equating to 2411. The remaining 24% was unattributed.

€-£ currency translation at forex rates applicable on 29 July         

 

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