Maxxis Tyres is to become the official supplier to MXGP – the FIM Motocross World Championship – for three years from 2019.
The new partnership – welcomed by Youthstream, the company that manages the exclusive television, marketing and promotional worldwide rights of the championship – will see the brand develop a new MX range of tyres for the series.
Maxxis hopes the agreement will generate extensive brand visibility from live television and trackside placements. It will provide an onsite race service team, with technicians on hand to provide expert advice and support to its teams.
Pictured is the Maxxis European sales, marketing and technical team.