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HomeNEWSINTERNATIONALPIERER SHOWCASES ITS PLUGGED-IN CREDENTIALS

PIERER SHOWCASES ITS PLUGGED-IN CREDENTIALS

To emphasise the extent to which it has climbed onto the electrified bandwagon, KTM, Husqvarna and GasGas parent Pierer recently unveiled a KTM Motohall exhibition entitled “The Future of Electric Mobility” at the group’s Mattighofen HQ.

According to eponymous Pierer chief executive Stefan Pierer, this exhibition offers an in-depth illustration of current and future products that will shape the electric mobility world. And it reflects his view that the existing European motorcycle and scooter market in the 50-125cc equivalent (4-11kW) category will become predominantly electric within the next ten years.

Apart from current electric products from KTM’s Freeride-E onwards and a host of pedelecs, featured machines on display are the conceptual spawn of Pierer’s dedicated new electric competence centre at Anif on the outskirts of Salzburg. Presented under the Husqvarna banner, these comprise an E-Pilen 8kW motorcycle, a conventionally configured Vektorr 4kW scooter and — most controversially — a Bltz stand-up scooter.

Commenting on this promotional initiative, Pierer chief marketing officer Hubert Trunkenpolz said: “The exhibition offers a clear insight into our vision to lead the way. Developing new technologies, while utilising our 30 years of powered two-wheeler business experience, we have ambitious plans to rapidly expand our position within the electric mobility sector. All of our brands, through established distribution channels, will offer innovative and enjoyable products to meet consumer demand.”

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