Monday, April 22, 2024


Triumph UK’s annual retail network awards event has hailed Total Triumph Taunton as its Dealer of the Year.

The Somerset-based dealership took top spot following high scores across several key areas, including outstanding performance for customer satisfaction, sales volumes, servicing, marketing and accessories. In addition, Total Triumph claimed a second victory, also winning Clothing Dealer of the Year.

Among individual honours, Mick Byrne from Youles Blackburn was declared Dealer Technician of the Year. Andrew Lee from Destination Solent took home the Dealer Apprentice of the Year award. 

Triumph Newcastle and JS Gedge secured Best Sales Experience for their respective regions, with Staffordshire Triumph and Bevan Triumph awarded Best Service Experience gongs on a similar geographical basis. 

Speaking after the awards ceremony, Triumph UK & Ireland general manager Devron Boulton said: “Our 2020 dealer awards event was once again a great success, albeit virtual and from the comfort of our own homes this year. It is a great opportunity to celebrate the achievements of our dealer partners throughout the UK. Congratulations go to the team at Total Triumph for their deserved Dealer of the Year award, as well as to all the winners on the night. We look forward to continued success in the year ahead.”

A total of 15 awards were announced, based on a scorecard encompassing key performance indicators. Here is the full list of winners:

Dealer Technician of the Year:

Mick Byrne, Youles Triumph, Blackburn

Dealer Apprentice of the Year:

Andrew Lee, Destination Solent

Approved Pre-Owned Motorcycles Dealer of the Year:

Carl Rosner Motorcycles

Tristar Dealer of the Year:

Triumph Essex

Best Sales Experience North:

Triumph Newcastle

Best Sales Experience South:

JS Gedge

Best Service Experience North:

Staffordshire Triumph

Best Service Experience South:

Bevan Triumph

Clothing Dealer of the Year:

Total Triumph

Accessories Dealer of the Year:

Phillip McCallens

Service Excellence Dealer of the Year:

Triumph London

Marketing Dealer of the Year:

Edinburgh Triumph

Most Improved Dealer of the Year:

Triumph North London

Top Sales Performance:

Triumph Oxford

Dealer of the Year:

Total Triumph


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