Bickers has completely overhauled its 2018 price list, resulting in almost half of the products in its catalogue being reduced by up to 40%. The distributor says that the “dramatic move” means it can “not only offer dealers the easiest way of getting good, better and best components from the biggest names in the industry, but also the most cost effective”.
The price reduction affects more than 7500 products and Bickers says reflects its “commitment to helping dealers achieve strong profit margins and comes after an extensive review of every motorcycle part and accessory the firm supplies”.
It is the latest big announcement in what has been some very active 12 months for the company, as Bickers’ MD Derek McMartin (pictured) confirms: “Our approach is based on positively affecting the four things we see as influencing dealers when they choose a distributor. These are: product quality, choice, pricing and service. We’re constantly assessing all of these to see if we can improve them for the benefit of our customers and have made a lot of headway in the past year or so.
“We’ve always been really strong on quality and have invested heavily to ensure we deliver the best levels of customer service possible. So those aspects are covered. It’s no secret that we want dealers to put a wider range of products in their Bickers basket, which is why we’ve added so many great brands in different market segments to our catalogue in recent months. That leaves pricing, so at the same time as increasing choice we’ve been looking at ways to reduce costs and save dealers money. I must admit I didn’t expect the results to be quite so sweeping, but we’ve found ways to cut prices by up to 40% on almost half of the products in our catalogue. That’s quite an achievement for us and is obviously fantastic news for all dealers as they can pass on some savings and increase margin at the same time.”
Future customers can register to be a Bickers dealer at: www.Bickersplc.com/apply