The biggest BMW dealer in the UK just got bigger. Allan Jefferies in Baildon, West Yorkshire, which has been a BMW dealership since 1971, has opened a showroom in Rotherham. The new operation, in the Alma Road premises formerly run by Rainbow BMW, will be known as Allan Jefferies South Yorkshire.
Allan Jefferies BMW took over the Rotherham operation – family-owned Rainbow Motorcycles had been trading for 37 years, 28 with BMW – just before Christmas.
Baildon, run by Louise Jefferies, achieved the highest number of BMW Motorrad sales in the country in 2015 and again in 2017, selling more than 500 new machines. It features a whopping £2.5m 17,000 sq.ft state-of-the-art showroom and has 30 staff, most of whom have worked there for decades.
Louise Jefferies said: “BMW approached me and asked if I’d be interested in the Rotherham dealership so I said ‘yes’. We did the deal in three months and took over the staff and building.”
“We want to establish ourselves first in Rotherham, while the building is under lease, and then look to moving to Sheffield in two years’ time.”
Jefferies added: “We are hugely excited by the opportunity in South Yorkshire. There is already a large BMW Motorrad community in the area and we look forward to doing business with them.”
Full story in the next issue of BDN.