The Motor Cycle Industry Association is carrying out a review of its Get On gateway-to-biking scheme. Get On provides taster rides with a view to bringing new blood into motorcycling.
MCIA CEO Tony Campbell told BDN: “We are currently reviewing the business case for the scheme, both in terms of results and what is needed to improve the coverage without the requirement for additional funding.
“Get On will continue to feature at Motorcycle Live as a ‘free ride’ opportunity for new and potential customers. As part of our review, and with consideration to our market research, we are looking at ways of upscaling the Get On proposition across the country with a key objective to make it more widely available. By doing this we can increase the effectiveness of the initiative as it is all about ‘bums on seats’.
“There are no plans or considerations for it to become an industry-funded programme as previously, because we believe there are ways of achieving our goals and objectives without the need to ask manufacturers or retailers financially to support it.
“What is important is that we recognise the successes achieved by the Get On initiative and at the same time learn from the mistakes, both of which will influence our plans going forward.”