With the new season well underway, BMW has announced it is supporting its dealers with a massive new model demo fleet tour. The firm has 37 dates planned between March and September, covering the whole of the UK and Ireland from Falmouth to Aberdeenshire and Canterbury to Cork, and will visit almost every BMW Motorrad dealer across all five nations.
The dealer tour, which the firm says is its most comprehensive to date, will have up to 20 bikes available at each stop, including models equipped with the semi-automatic Automated Shift Assistant (ASA) gearbox, Riding Assist and Adaptive Vehicle Height Control, plus low-seat variants to suit all rider preferences. Following its market launch in the spring, the new F450 GS light-middleweight adventure bike will also join the tour fleet.
BMW says that the tour will visit some unique venues such as Baffle Haus coffee shop in South Wales, Brighton & Hove Albion FC on the South coast and The Drive at Haddo cafe in Aberdeenshire, as well as more traditional dealer locations. Test rides will be led by expert guides along selected routes, giving riders the opportunity to try out each model in real-world conditions, while ensuring a safe and enjoyable ride for all participants.
Finally, there’s a new ride-booking process, with riders receiving confirmation tickets directly in Apple Wallet or Google Wallet for a seamless check-in on arrival.
Scott Grimsdall, head of marketing at BMW Motorrad UK, said: “The 2026 BMW Motorrad Demo Tour is our most ambitious yet, with 37 stops across the UK and Ireland, bringing the BMW Motorrad experience directly to riders. From first-time test rides with the BMW Motorrad brand to discovering the latest innovations, it’s an opportunity to meet our expert teams, explore the range and connect with the wider BMW Motorrad community in a welcoming and relaxed environment.”
For more details: www.bmw-motorrad.co.uk/en/service/forms/demo-tour-booking-system.html.