BMW has an abundance of new bikes for 2025 – and it’s now getting them out there with a nationwide roadshow, supporting dealers with a fleet of extra demo machines and a national booking system for test rides.
The roadshow brings a fleet of 15 bikes from the 2025 BMW Motorrad model range for potential buyers to choose from, from the new S1000 RR, and the adventure-ready GS range (including the Automated Shift Assistant option on both R1300 GS and R1300 GS Adventure), to the new for 2025 F900 R. Visitors can also meet BMW Motorrad experts, who’ll help them explore new bike features and technology.
Scott Grimsdall, head of marketing and PR at BMW Motorrad UK, said: “The Retailer Roadshow is a fantastic opportunity for customers to experience our motorcycles first-hand – whether you’re a long-time rider or discovering BMW Motorrad for the first time. It’s not just about the test rides, it’s also about connecting with passionate experts who are willing to share their extensive product knowledge, explore our latest innovations, and start the journey with a team that’s there to support every mile.”
The show commenced in April and will run through to July. Riders can book a test ride by following the below link, choosing a retailer of choice, followed by their chosen model and timeslot.