US bike manufacturer Harley-Davidson has been celebrating its best dealers across the UK and Ireland with a series of awards, plus a special award for the top European dealership.
The coveted Dealer of the Year Award went to Sykes Harley-Davidson of Brighton, which won based on customer satisfaction, sales performance, service excellence and commitment to Harley-Davidson’s core values, says the firm. Sykes also won the Best Campaign Award.
There were prizes across the network, with Glasgow’s West Coast Harley-Davidson winning a brace of awards from Harley-Davidson Finance as well as a marketing award, and Dublin Harley-Davidson took the Apparel & Licensing Performance trophy.
The best dealer in Europe was found further afield: this year’s winner was Cap’s Harley-Davidson Copenhagen, which won the prestigious Bar & Shield Dealer of the Year Award for the EMEA region.
All the awards winners
- Bar & Shield Dealer of the Year
Caps Harley-Davidson, Copenhagen - Dealer of the Year
Sykes Harley-Davidson - Customer Experience
Waterford Harley-Davidson - Motorcycle Performance
Harleyworld Chesterfield - Parts & Accessories Performance
Maidstone Harley-Davidson - Apparel & Licensing Performance
Dublin Harley-Davidson - Dealer Marketing
West Coast Harley-Davidson - Best Campaign
Sykes Harley-Davidson - Technician of the Year
Dean Pearman, Maidstone Harley-Davidson
Harley-Davidson Finance Services (HDFS) awards
- Top Finance Penetration
West Coast Harley-Davidson - HDFS Top Volume
Harleyworld Chesterfield - HDFS Insurance
Dublin Harley-Davidson - HDFS Top Certified Performer
Sykes Harley-Davidson - HDFS Value Add Products
West Coast Harley-Davidson - HDFS Top F&I Performer
West Coast Harley-Davidson