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BULLIT REBRANDS TO BLUROC

Bullit Motorcycles, which launched in the UK during 2015, has rebranded to Bluroc Motorcycles from 1 October, apparently marking its future ambition to become a global player. The company says this new name is a homage to the most popular models in its range — retro-styled Bluroc 125cc and 250cc machines.

In parallel to the rebrand, Bluroc Motorcycles says it will continue to appoint new UK dealers, expanding its reach. The company is also investing heavily in new showroom materials for dealers, alongside launching a new range of merchandise before the end of 2021.

Bluroc Motorcycles brand manager Henry Maplethorpe explained: “Since launching Bullit Motorcycles six years ago, it has been an incredible journey. The brand has been able to grow steadily, and this new rebranding marks an exciting expansion that cements a commitment to providing stylish and affordable motorcycles.”

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