Thursday, April 25, 2024


Following the launch of big-league Chinese ePTW brand Sunra into the UK market earlier this year, distributor Moto Electric says it is now entering the second phase of a dealer recruitment programme, extending franchises into the Midlands, North and Scottish regions.

Initially concentrating retail efforts in London and the South, Moto Electric signed up 15 authorised dealers. And it has since reported growing demand and registrations.

“We’ve been extremely encouraged by the interest from Southern dealers and now the next step is to expand that across the rest of the UK,” said Moto Electric director Ian Colligan. “We’re focused on building long-term relationships with committed dealerships who pride themselves on customer service.” 

According to Colligan, his company’s core strategy has been to provide a full service, with aftersales back-up and support. “We’re on the hunt for dealers who share the same standards as us and who can enjoy the start of a prosperous relationship with Sunra products,” he explained.

With the Sunra range featuring 50cc and 125cc-equivalent scooter and motorcycle-inspired models, Colligan believes the proposition for dealers is considerable. And for new recruits, Moto Electric is offering an introductory 20% wholesale price reduction for registered demonstrators in Q4 of 2021. 

“Aside from good margins and dealer terms, the bikes really do speak for themselves,” Colligan added. “Sunra has invested heavily in the ePTW market, and so the technology is second to none. Features such as easily removable batteries, home charging, fingerprint recognition, good range and build quality, alongside a two-year unlimited mileage warranty and three years or 18,000 miles on the batteries, all make a strong case to consumers.”

For more information, browse, call Moto Electric on 0203 287 8733, or email [email protected]


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