Tuesday, July 23, 2024

carry on promoting!

One of the earliest lessons you learn running a business is that you can’t control sales, but you can control costs. When times are tough, there is an instinctive reaction to reduce overheads, so that you can maintain profits if revenue dips. While that’s a fairly simple principle, deciding which costs to cut can be rather more challenging. Some choices are simple; for example, if you stop paying rent you’ll be evicted, so savings will need to be made elsewhere…

Read the Marketing Matters column here



Product News

Verge opens first American stores

Futuristic electric superbike builder Verge, has opened its first outlets in the United States. The Los Angeles and San Jose stores are both based...