CMC Motorcycles is restructuring, with the opening of a much trailed major showroom in Manchester and the closure of two existing stores – one at Nottingham and a “non-core” clothing outlet next door to the main motorcycle sales operation at Clay Cross, Chesterfield.
The Clay Cross discount outlet has already closed, the stock transferred to the main branch next door, and the premises retained as a group distribution centre for used stock.
CMC Nottingham will close at the end of next month. Of the people employed at the two branches, CMC’s Ross Feltham said: “We’re hoping to retain the bulk of the staff by filling vacancies within the group.”
The new store in Manchester was originally planned for 2015 but the “£350,000-£400,000” investment was delayed after the group’s decisions first to snap up premises made available after the closure of South Wales Superbikes in Newport in 2015 and then to allow for the expense of relocating the CMC Cannock dealership in 2016.
The Newport investment was the company’s first outside its Midlands base.
Now, three years later, the company is back on the expansion trail and CMC Manchester, situated in Openshaw, is scheduled to open early this year.
ROSS FELTHAM EXPLAINS
A statement from CMC said: “As the final part of CMC’s 2018 restructure we have now closed our discount outlet which retailed reduced-price clothing and accessories from premises next door to CMC Chesterfield. We have also announced that CMC Nottingham will close at the end of February 2019.
“For 2019 CMC will continue to operate out of its larger branches at Chesterfield, Cannock and Newport South Wales, retailing new Yamahas, used machines, clothing and accessories, and providing vehicle servicing; and will continue with its used-only operation at Coleshill, Warwickshire.
“In addition we will complete the opening of CMC Manchester located at Openshaw and scheduled for March 2019. CMC Manchester will mirror the substantial Chesterfield, Cannock and South Wales dealerships.”
CMC’s Ross Feltham continued: “We had identified at the end of 2017 that we needed to consolidate the business and made the decision to close our Stoke branch and our Cycle Centre at Chesterfield in early 2018.
“This enabled us to focus our efforts on the remaining retail operations. After reviewing our retail stores again at this year end we have decided to close the discount outlet, which is not core to the business.
“In addition, we have decided to close our Nottingham branch no later than the end of February 2019 and then push forward with the opening of CMC Manchester.
“This then leaves us five retail operations and we firmly believe these more similar dealerships will generate more overall business for CMC during 2019.”
Full story in the January issue of BDN.