Sales of Bauer Media’s print motorcycling publication portfolio continued to plunge in 2018, according to Audit Bureau of Circulations (ABC) data.
Flagship tabloid newspaper MCN fell by 6.6% to an average weekly total of 56,839 copies, its rate of attrition slowing from 8.8% down in the previous year.
Market-leading monthly Bike lost 6.3% to 35,098. Classic Bike dropped by 8.8% to 30,646 and RiDE sank by 9% to 29,434.
Practical Sportsbikes, which has since been “merged” with now-defunct Performance Bikes, plummeted by 13.1% to 15,678. Bauer has delisted the latter from ABC, so its swansong figures for 2018 are unavailable.