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Dealer on move, replaces Yamaha with Suzuki/Piaggio

Dearden Motorcycles is moving a short distance from the village of Holbury to nearby Hardley, has parted company with Yamaha and has taken on the Suzuki and Piaggio Group franchises.

“It’s exciting times,” said Letitia Howell, motorcycle sales and part of a team of five headed by dealer principal Kevin Hayter.

The new 7000sq.ft showroom – plus workshop and stores – on Hardley Industrial Estate (so close it shares the same postcode) will open on 2 January, with an official opening nearer the main season.

The company has been converting the premises, a former print shop, for several months and will be taking on more staff, including a new sales person, early next year.

Dearden Motorcycles has been on the main street in the village of Holbury for a couple of decades, located in a converted house (pictured), and was purchased by brothers Andrew and Nigel Hewett in 2008.

Howell continued: “We are moving so we can build the business. We have changed franchise and it’s quite a major undertaking.

“It was a mutual agreement to part company with Yamaha as we weren’t travelling down the same track and we needed more brands. It’s a good move. We’re looking forward to it.”


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