Monday, May 27, 2024


The National Motorcycle Dealers Association (NMDA), alongside its sister organisation’s NFDA Engage initiative, is encouraging dealers to use their social media platforms to reconnect with past customers and encourage new ones to ride out for #DestinationDealer. As we approach the long-awaited reopening of motorcycle dealerships on 12 April in England, dealers will once again be able to welcome customers back into their showrooms, but customers should consume food and beverages outdoors with social distancing measures being respected.

While restrictions are being eased, the government are still urging people to stay local. Naturally, motorcycle Covid-safe premises are the ideal place for riders to go.

Paddy O’Connell, Head of NMDA, commented: “Our members have long acted as hubs for their communities. This scheme is designed to reconnect the deep bonds between these communities and dealerships. It provides riders with the opportunities to see the new models, talk with old friends, have a cup of tea and enjoy the sunshine with like-minded people.”

Phil Youles, NMDA Chairman added “It’s time to reconnect with our customers, they have missed us as much as we have missed them. We have always been more than just a place to buy bikes from, let’s make sure we make the very best of the rest of 2021.”


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