Monday, June 17, 2024
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DUCATI FOCUSES ON GLOBAL NETWORK

Dominique Cheraki has been promoted to a new stategic role of network development director at Ducati’s headquarters in Bologna. Currently chief executive of Ducati North America, he will take up this position on 1 January 2016.

Cheraki has spent more than 18 years with Ducati, after joining the company as managing director of Ducati France. He subsequently became managing director of Ducati West Europe covering the Benelux and Scandanavian countries before moving to California as general manager and then chief executive of the brand’s operations in the US, Canada and Mexico.

Jason Chinnock is returning to Ducati to replace Cheraki at the helm of its American arm after a three-year stint as general marketing manager at another Volkswagen Group outpost, Automobili Lamborghini America. He previously served for eight years with Ducati North America as variously an area sales manager, national sales director, sales and marketing director and finally sales and network development director.

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