Monday, June 17, 2024
HomeNEWSregistration growth slows in september

registration growth slows in september

With three quarters of 2015 now behind us, UK powered two-wheeler sales growth fell back into a single-digit bracket during September. According to latest Motorcycle Industry Association data, total registrations for the month rose by 7.2% to 13,536 units.

Motorcycles did far better than that, stacking on 15.6% to 9847 units. And underlining their superior impetus, bigger-ticket bikes above 651cc increased by 19.4% to 5485 units, representing 40.5% of the entire market. However, scooters declined by 6.6% to 2525 units and the 50cc moped sector — the vast majority of which are also scooters — continued to plummet, down by 17.1% to 1164 units.

Star of September’s show was undoubtedly BMW Motorrad. Sensationally almost overtaking Yamaha with a very close third in the brand rankings — only a mere 55 units adrift — BMW increased its monthly tally by a muscular 39.3% to 1417 units and market share from 8% to 10.5%. And don’t forget these are all over-500cc products. Yamaha’s market share, with a 4.8% reduction in sales to 1472 units, dropped from 12.3% to 10.9%. Inevitably, though, Honda maintained number-one status, despite a 2.7% drop to 2457 units and market share falling from 20% to 18.1%. 

BMW also topped three style categories — Sport/Tour, Touring and Adventure Sport. The latter, which grew by 26.4% to 2195 units, was led by the R1200GS Adventure on 298 units, ably assisted by the S1000XR on 194 units. Respectively, these two bikes also dominated the over-1000cc and 651-1000cc engine bands.

Apart from Adventure Sport, seriously positive style categories worth an honourable mention were Custom (plus 28.5%; 1119 units), Naked (plus 16.7%; 3534 units) and Supersport (plus 17.8%; 1614 units).

Returning to the top-ten brand roster, Lexmoto waved China’s banner in fourth, up from eighth in September last year thanks to a 141.2% surge to 1001 units. Triumph claimed fifth spot, pretty much holding station on 1000 units compared with 975 units 12 months earlier. However, Britain’s finest saw market share degrade slightly from 7.7% to 7.4%. 

Suzuki in sixth place and Piaggio in ninth both lost ground, their registrations down by respectively 3.6% and 15.4%. Kawasaki added 4.9% in seventh. Harley joined the list in eighth with 501 units and Ducati held tenth with a 15.5% rise in numbers.

For the nine months to date, registrations are up by 12.3% to 93,725 units. Within that, 68,612 motorcycles represent an 18.1% improvement. Scooters are less impressive, just 4.6% up at 17,873 units. As for some 7240 mopeds shifted so far, that equates to a 12.7% fall.         


Product News


A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 14...