EBR Europe has appointed three new dealers in the UK who have taken delivery of the American bikes and have promotional events lined up.
Joining the dealer network being set up by EBR’s Sales Director Europe North, Steve Loxton, are Moto Corsa in Ashmore, near Shaftesbury, Dorset; Ride On motorcycles of Glasgow; and Moto-Tech in Lisburn, County Antrim.
Moto Corsa is an MV Agusta dealership run by Mike Russell de Clifford who is well known in the trade after 30 years working mainly with Italian marques and also serving with the MCIA. It will be exhibiting its new range of EBRs at the elite Supercar Show at Wilton House on 10 August.Â
Ride On is a family-owned business in Glasgow, established 37 years mainly as agents for Honda and Yamaha. It is moving from the city centre into newly refurbished premises just off the arterial M8 at Hillington and will have bikes on display at the Great Scottish Bike Show in Edinburgh on 9-10 August.
Moto-Tech in Northern Ireland is a small service centre with its own dyno which builds race engines and specialises in BMW and Ducati. It is currently converting an area for showroom use. Moto-Tech is to display an EBR and corporate banners at the Ulster GP on 11-16 August and expect to have a strong following among both road riders and the racing community.
Team Splitlath Redmond, which ran two EBR 1190 bikes at the IOM TT, has wild card entries with Cory West (AMA Superbike rider) in British Superstock at the BSB meetings at Oulton Park (8-10 August), Donington Park (5-7 September) and Brands Hatch (17-19 October) and Loxton will be displaying EBRs in the paddock at these meetings.