The first recipient of a bursary to inspire automotive journalists to “think bike”, has begun her studies at Coventry University.
The award, made by the Motor Cycle Industry Association, was created in memory of the late Kevin Ash, who had an international reputation as a motorcycle journalist.
Emily Macbeth, 22, is the first to receive the award, which will be given annually to a student on the university’s post graduate course for automotive journalism, alongside a package of work experience.
The idea is to expose a budding automotive journalist to various aspects of the motorcycle industry and media, in order to equip them with the insight to write confidently about both bikes and cars when they start their career.
Kevin’s widow Caroline Ash has met Emily and is fully supportive of remembering Kevin in this way: “Kevin was passionate about good quality, and above all, honest journalism. I’m so proud that his legacy can continue through the education of new talented writers.”
Macbeth, who has completed a first degree in creative writing, had to write an essay about motorcycle safety from an outsider’s perspective in order to secure the funding.