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HomeNEWSFRESHLY MINTED MONEY-SPINNER FROM OXFORD

FRESHLY MINTED MONEY-SPINNER FROM OXFORD

After having its long-term UK trade distribution deal with motorcycle cleaning and care brand Muc-Off terminated recently, Oxford Products has confessed to the simple expedient of a competing in-house range ready for launch.

“It’s time to let Mint loose on the world,” says Oxford marketing director Henry Rivers Fletcher. “Mint products are engineered to a defined specification in order to fulfil our promise to make life on bikes better. And having done what it says on the tin, they celebrate their success by smelling minty fresh.”

Rivers Fletcher is eager to stress that Mint gets all the support that comes with any Oxford product — marketing, store displays, strong margins, stock availability and seasonal stock rotation. And, pointedly, he gets his retaliation in first as regards the opposition:

“Dealers should be especially excited because, unlike Muc-Off, Oxford does not sell to the end user, nor to discount supermarkets, third-party platforms or other market disrupters,” Rivers Fletcher adds. “And also unlike Muc-Off, Oxford has a real-world pricing structure, so dealers know what they — and the consumer — should pay for the product. In short, consumers always get a good deal and dealers retain their margin.”

For full details see https://oxfordmint.co.uk/

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