The used motorcycle market remained robust during August, successfully rounding off what has been an impressive summer season. Dealer feedback indicated strong demand across a broad range of machine types, with mid-range motorcycles proving particularly popular among buyers seeking a balance of performance, practicality and value.
Affordability continues to be a key driver of market activity, with consumers turning to the used sector as a cost-effective alternative to purchasing a new motorcycle.
Stock availability was considered satisfactory. However, as the market begins its transition into autumn, many dealers are adopting a more cautious approach to stock acquisition, minimising the risk of being overstocked at the end of the year. Most dealers reported being comfortable with their current stock levels.
New Motorcycle Market
Data published by the Motor Cycle Industry Association indicated a continuation of growth in August, with registrations running 17% ahead of last year. Apart from the low-volume-selling touring category, all other machine types enjoyed growth, including mopeds. As with last month, the adventure category recorded the largest increase at 41.4%. Meanwhile, year-to-date registrations at the end of August were 15.7% ahead of last year.
Despite August traditionally being the quieter month of summer for the new motorcycle market, dealer feedback suggests trading conditions remained positive. Retailers reported healthy levels of demand and strong sales activity, underlining the market’s continued momentum throughout the season.
According to dealers, key models have continued to attract buyer interest, with the Kawasaki Ninja 1100 SX maintaining its popularity, while the Honda CB1000GT also proved to be a strong performer. Dealers highlighted that attractive manufacturer campaigns remain an important driver of consumer demand.
In contrast to last year, 2026 has seen an impressive recovery, enhancing confidence in the industry. Additionally, the UK’s hot, dry summer likely provided a significant boost to purchasing activity.
Outlook
The UK has experienced back-to-back record-breaking hot summers, with 2026 being the hottest. August was also very warm and dry, and despite the latter part being more unsettled, riding conditions were fine for many. September has started on a similarly unsettled note, albeit far from a washout. Although the nights are now rapidly drawing in as the autumn equinox approaches, riding conditions remain fair.
Paul McDonald
Senior residual value analyst