Sunday, November 15, 2026
HomeNEWSINTERNATIONALHARLEY DECLARES WAR ON NEXT

HARLEY DECLARES WAR ON NEXT

Leicestershire-based retail fashion giant Next is being sued by US motorcycle manufacturer Harley-Davidson over claims that one of its t-shirt designs copies the Harley logo. Harley-Davidson says the t-shirt’s biker angel wings and flame symbols, which are accompanied by the motif “Rise and Roar”, has infringed its trademark. The “Black Fearless Stud Graphic Long Sleeve T-Shirt” in question is aimed at children from 3-16 years of age and is available to buy online from Next’s website.

According to a Financial Times report, Harley believes that the t-shirt “essentially replicates” the outline of its logo and the “graphic material and text… is commonly seen in the context of a motorcycle-based branding and more specifically the claimants’ branding”.

RELATED ARTICLES

Product News

Orwell Motorcycles secures premises with expansion in its sights

Ipswich dealership Orwell Motorcycles, has purchased its Ranelagh Road premises, securing its long-term future and opening up opportunities for expansion. Orwell has been based at...