Motorcycling and automotive communications specialist Holeshot PR is celebrating its tenth anniversary by strengthening its range of services with the appointment of a dedicated videographer and social media manager.
The company can now offer customers specialist social media video and photography through Tom Higham, who has worked in the sector for eight years and whose clients include Ducati UK, California Superbike School, Visordown, Octane Collection, BBC Worldwide, MTV UP! and several high street and fashion brands.
Holeshot says Higham is “a crucial addition to its offering for existing clients and future potential brands, in motorcycling and beyond”.
For the past decade, Holeshot owner Harley Stephens and Michael Aylwin (who joined in 2014) have represented a wide selection of clients, with the support of various freelance specialists.
This year has already seen unexpected challenges and fantastic opportunities for Holeshot PR as it now works in two-wheel, three-wheel and four-wheel sectors, both petrol and electric, with a client portfolio that includes Pirelli, Metzeler, Öhlins, R&G, Bennetts British Superbike Championship, Carl Cox Motorsport, Bullit Motorcycles, Vmoto electric bikes, The Carole Nash London Motorcycle Show, Datatag, Nathan Heathcote Racing (at BTCC), Integro (Appleyard Racing) Yamaha, Acerbis and Prime Factors Motorcycles.
Stephens set up Holeshot in 2009 after managing the Department for Transport’s THINK! campaign, the sponsorship of the British Superbike Championship and the NEC motorcycle show press office. He previously worked for Yamaha.
Fellow biker Michael Aylwin cut his teeth across a range of business and consumer brands at some of London’s leading PR agencies. As one of the younger PRs in the industry, he has a unique insight into the new media savvy generation of motorcyclists and has carried out an extensive three-year social media engagement programme to utilise motorcycle clubs and influencers to drive word of mouth marketing and encourage peer purchases.
Stephens explained, “When we started out a decade ago it was all about press releases and knowing journalists… and although that is still important, you have to move with the times, which is why the skill sets of Michael and Tom are so vital in the ever changing media landscape within which we operate. Our clients will benefit from even more engaging content and service levels whilst of course we have more services to offer potential new companies.”
Higham added: “Holeshot has a great portfolio of clients and I’m really looking forward to being able to add to the already diverse range of services offered. We all live and breathe biking, cars and racing so it’s a fantastic environment to work in.”
Pictured are Tom Higham, right, Michael Alywin, left, and Harley Stephens