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Insurer sees off-road as a Wiser move

The Hawkstone International, which kicks off 2016’s motocross season in the UK on 7 February, has recruited Be Wiser Insurance as its headline sponsor.

This is the first time that Be Wiser has ventured into off-road activities, extending beyond its promotional involvement with MCE British Superbike Championship teams. And besides Be Wiser trackside branding at the iconic Hawkstone Park circuit near Shrewsbury, the new Be Wiser PBM Ducati BSB squad will also have a paddock display there.

Commenting on the tie-up, Be Wiser marketing director Andrew Dunkerley said: “We are delighted to have been asked to be title sponsor for the 2016 Hawkstone event and, all being well, this will be the first opportunity we have to display the new Be Wiser Ducati BSB superbike to motor sport fans. We are looking forward to the event with great interest.”

For further sponsorship possibilities at the Hawkstone International, contact [email protected]. Trade stand enquiries should be made to [email protected].

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