With wet, windy and cold weather approaching, it is unsurprising that the November figures experienced a decrease in registrations. Nevertheless, it is still disappointing, as the market appeared to be gaining considerable ground,” says Symon Cook, head of the National Motorcycle Dealers Association (NMDA), commenting on the latest MCIA registration figures.
“In November, there was a 5.0% decrease in total registrations, going down to 6316 from 6647 units. The market remains behind last year’s figures by -2.0%, with 108,353 units registered this year, compared to 110,608 at the same point last year. Total moped and motorcycle sales have decreased by -2.1% and -5.1%, respectively.
“The majority of motorcycle categories saw a decrease in registrations in November. However, the adventure category witnessed a particularly interesting month, rising from 993 to 1078 units, equating to an 8.6% increase. Looking at the year-to-date figures, most motorcycle categories continue to grow. Naked models increased by 6.9%, rising from 22,463 to 24,004 units, while competition models grew by 7.4%, climbing from 5428 to 5830 units.
“In the current market landscape, ICE motorbikes remain dominant in comparison with their electric counterparts, with electric registrations at 3806 for the year to November 2023, a decrease of 37.9% from 2022’s equivilent. In November, a noticeable decrease for electric was recorded, from 346 units to 239 units (30.9%).
“Year-to-date figures reveal a decrease in 501-750cc motorbikes from 624 to 481 units, with the Honda NC750X remaining the leading model in the category.
“Honda remains the top-selling brand in the market, with 1235 units sold. Yamaha comes in second with 913 units. BMW completes the top three with 411 units, while Keeway completes the top 10 with 151.”
Cook concluded, “The Autumn Statement provided the government with a great opportunity to build on the momentum we saw in October, but this was largely squandered. The lack of any mention of price incentives and the push back of the ICE ban from 2030 to 2035 appears to have given the general public a lack of confidence in electric-powered two-wheelers. As we approach winter, it is imperative the government warms up consumer confidence, especially as we enter new model launch season.”