Nestled in the beautiful Welsh countryside, the Sweet Lamb Adventure Rally Bike Academy offers off-road motorcycle training classes for all skill levels. In a new partnership with Merlin, the academy now features an on-site showroom stocked with a range of Merlin’s off-road apparel and helmets, available for riders to try during training sessions at no extra cost.
Steven Franklin, chief executive of Merlin, said: “We visited the Sweet Lamb Academy as riders, looking to develop our skills in off-road riding. We had heard great things about the academy, and after a fantastic day riding through the Welsh hills, we started a conversation with Mark about how we could potentially work together. After a few discussions, we agreed to become the official kit supplier for the academy. It just made sense; we are growing our product range in adventure touring, and Sweet Lamb is ideally positioned to showcase what we do for a wide number of off-road riders. We are delighted to be working together.
“Both Merlin and Sweet Lamb firmly believe in the importance of wearing the right gear when riding off-road as it enhances the overall riding experience, keeping riders dry and comfortable as well as playing a vital role in ensuring their safety. Merlin’s Explorer gear is equipped with the latest technologies, such as D3O armour, Superfabric and woven Kevlar, which offers impact protection, abrasion and tear strength. Additionally, Merlin ensures that all their products meet stringent CE and ECE certifications.”
Mark Molineux, owner of Sweet Lamb Academy, added: “I’m delighted to be partnering with Merlin to provide riding gear for our off-road academy customers to use. Having the correct kit is so important when riding on or off the road, and Merlin produces top-class gear that is reli able and well-made. It wasn’t a tough decision, having used Merlin’s gear myself.”
www.merlinbikegear.com