Tuesday, December 5, 2023
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New head of NMDA

Symon Cook has been appointed as the new head of National Motorcycle Dealers Association (NMDA) and replaces Steve Latham.

Cook started his new role at the NMDA in early June and possesses extensive industry knowledge, having previously worked in the motor vehicle retail aftersales sector for over 30 years and most recently as the head of aftersales at Battersea Land Rover for Lookers plc.

Cook commented “ Having worked in the motor vehicle industry for the past 30 years, I bring a wealth of knowledge of the aftersales sector having worked with both motorcycle and car retailers and workshops. My experience will hopefully give me the ability to support our members needs within their businesses and to help our industry be better informed with what is going on with the latest manufacturer and government relationships, being able to engage with our members and give them a voice will be an essential part of my role.”


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