Avon Tyres has been going through a series of major changes, following the brand’s sale to Goodyear and the closure of its British manufacturing plant in Melksham. It returned to EICMA this year, promoting its revised brand identity and a refreshed range of rubber.
Under the strapline ‘Made to be different’, Avon has defined four key products in its line-up: the Cobra Chrome for cruiser, touring and custom riders; the Spirit ST for sport touring bikes; 3D Supersport for the hypersport market; and the Roadrider MKII, which combines classic looks with the latest tyre technology. The firm says these four fitments will be central going forward, together with Trekrider, Speedmaster MKII, Safety Mileage and Streetrunner tyres for smaller, more niche sectors.
Roberto Finetti, marketing manager motorcycle Europe, Goodyear said: “EICMA was is the perfect opportunity for Avon Tyres to connect with riders and industry professionals from across the globe. We look forward to sharing how the brand continues to grow and evolve in its new era, underlined by our bold brand identity ‘Made to be different’.”