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NMDA says growth slowed this October

The wet and windy weather seems to have slowed the demand for new motorcycles this October with a modest rise of 8.8 per cent, that’s 523 more bikes registered than the same month last year. The total growth for the year-to-date still looks strong compared with 2013 with growth of 11.4 per cent, meaning nearly 8500 more machines are now on the road.

Scooter sales were disappointing in the month, down -10.6 per cent and yet there has been a resurgence in the area of business with scooter sales up over a 1000 units, 6.4 per cent, so far this year and although the market was weak in October it is apparent every manufacturer needed a model in the 125cc range as six out of eight motorcycle sectors/types were headed up by 125cc models in the month. It was only Sport/Tour bikes that were headed by the Kawasaki Z1000 SX as the sectors best seller and the Touring sector was led by BMW with its R1200 RT.

In budget/volume terms the Chinese imports are climbing up the market and in October they dominated and took fourth place with Lexmoto and tenth place with the Pulse brand, leaving Suzuki and Ducati out of the top ten selling machines. A few years ago no one expected to see this growth and acceptance by buyers of an unknown brand.

Overall the NMDA sees the 2014 market in bullish mood with greater confidence in the economy and better job security than elsewhere in mainland Europe and therefore expects modest growth to continue throughout next year.



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