Monday, June 24, 2024
HomeNEWSSportsbikeshop sold

Sportsbikeshop sold, the top-rated UK motorcycle apparel, parts and accessories online retailer, has been acquired by private equity investor Equistone Partners Europe. 

Founder James Mitchell will remain in his post as Sportsbikeshop’s MD. This is Equistone’s second foray into the motorcycle trade after it bought the German retail biker-gear chain Polo Motorrad und Sportswear in January. Polo has more than 80 shops throughout Germany with a further seven in Switzerland, as well as a major online presence targeting both countries. Besides his ongoing Sportsbikeshop role, Mitchell will also support Polo’s e-commerce activities in what will now constitute a pan-European group.

Chris “Bernie” Winters, business development manager of Sportsbikeshop, said Polo was now a sister company and the two enterprises would work together and help each other. However, there would be no change of staff and no change to the product purchasing policy. “It’s all very positive,” said Winters. “Equistone just wants us to get on with it and make money, which is what we have been doing over the past 10 years. We have seen phenomenal growth.

“Working with Equistone will allow us to realise our plans even earlier than we thought, which is a big plus for us.”

Commenting on the deal, Equistone partner Dirk Schekerka said: “We are delighted to have added the leading British online dealer Sportsbikeshop as a second key growth driver to our motorbike portfolio. An additional point of access to the European motorbike market and reinforcement of the online business were among our declared goals. We are also very pleased that company founder James Mitchell will drive forward the business in Britain with his expertise in this area.”






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