Wednesday, July 24, 2024
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Supply issues continue to affect sales

Data published by the Motor Cycle Industry Association (MCIA) showed that registrations in July declined by 11.4% compared to last year.

July was the third consecutive month where registrations have fallen short when compared with their equivalent month in 2021. However, on a more positive note, year-to-date registrations remain 6.4% ahead of last year.

Feedback from dealers suggests that strong demand continued through July, although some dealers reported a slight slow-down recently.  While the cost-of-living crisis is having a negative effect on consumer confidence, it is not yet the major factor affecting the motorcycle market. Instead, poor supply of machinery remains the biggest hindrance to sales. 

Demand for scooters and smaller capacity machines continues to be strong. With inflation and the cost of living expected to increase again later in the year, demand is likely to rise further as some people look for a cheaper mode of transport.
Paul McDonald
Leisure Vehicles Editor

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