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Suzuki classic parts upshift

Almost two-thirds of Suzuki parts sales in the UK are now for models more than 20 years old, so Suzuki is embarking on a new campaign to further promote and expand this classic parts sector under its Suzuki Vintage Parts Program.

The campaign will include a series of videos, add more product, and may be extended to include bikes more than ten years old.

“Parts sales have been tough over the last two to three years,” says Tim Davies, Suzuki aftersales marketing co-ordinator. “Our new bike sales are one-third to one-quarter of what they were ten years ago, and we now find that 62% of our parts sales are for bikes of 20 years and older, so we want to further capitalise on classics.

“I think most of the other manufacturers will find their spares sales statistics are similar to our 62%,” he added. “We are also now going to take a closer look at parts for bikes more than ten years old.”

Davies introduced the Suzuki Vintage Parts Program (SVPP) in 2013 to source new old stock and to get the factory to remanufacture classic parts.

Comments Suzuki consumer retention manager Jacob Lewis: “The SVPP has been a roaring success, the envy of other manufacturers.”

Currently 25 classic models are catered for via Suzuki’s network of 80 dealers under the program, and there are plans to increase the range of parts offered as well as to include further models later this year.

In January the SVPP started filming the first of a series of videos showing a strip down, restoration and rebuild to encourage classic owners to maintain and restore their classic Suzukis. The first bike to get the vintage video strip down-rebuild treatment was a 1978 250 Suzuki X7, the first 250cc road bike to be electronically timed at 100mph in the UK.

The strip down and rebuild is being handled by Nathan Colombi, partner in Team Classic Suzuki started by world leading Suzuki race bike collector Steve Wheatman. The X7 belongs to Wheatman’s brother Malcolm.

Filming is being carried out by public relations company Motocom, at the Team Classic Suzuki HQ in Northamptonshire.

Suzuki GB and Team Classic Suzuki plan various events throughout 2022 to keep the classic Suzuki parts flag flying, including competing in the Isle of Man TT and the Classic TT.

Suzuki classic model values continue to increase across the board. For example in October 2021 a road model 1987 RG500 with 3085 miles on the clock sold at an H&H auction for £26,000, the same month that Bonhams sold an unregistered 1989 model with a nominal two push miles on the clock for £34,500.

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