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Sycamore doubles up on Harley

Rutland-based Sycamore Harley-Davidson has doubled its portfolio of dealerships, taking over the Wolverhampton Harley-Davidson dealership last month. The new West Midlands store complements the firm’s existing branch in Uppingham, which has been operating for almost 20 years.

“This is a hugely exciting move for Sycamore,” said MD Andrew Winham, “and I’m delighted to be on board with the new site. As a family-run company, we strive to provide the personal touch that comes from having a team that are very passionate about the products we provide.”

“It’s pleasing to be able to extend our partnership with Sycamore Harley-Davidson,” said Harley sales and operations planning director Paul Lilly. “We can’t wait for them to bring their unique blend of customer experience to our customers in the Midlands.”

The new Wolverhampton site was officially opened on 2 July, with a well-attended BBQ and live music event which saw Sycamore staff handing out free T-shirts to the first 150 customers through the doors.


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