The touring sector was the only style category in which registrations actually fell in August 2026, and is the only sector seeing a year-to-date reduction. Sales in August were nearly 10% down compared to 2025, and this year has seen a 4% reduction in a market that is otherwise rising.
This is not a recent phenomena, as the sector has been in a fairly rapid decline since 2022, when annual sales peaked as post-pandemic punters with a few quid to spare hit the showrooms with dreams of travelling the land after a couple of years of confinement. Much of the decline can be assigned to the rise of bigger and more commodious adventure-style machines, which provide similar levels of mile-munching comfort and carrying capacity as a traditional tourer, but with a more rugged, and youthful, style and image.