The Yamaha Off-Road Experience (YORE), owned and managed by members of the multiple World and British Enduro Championship-winning Jones family, has expanded and upgraded its facilities with the addition of a new Welcome Centre making it one of the most premium off-road experience centres in Europe. Opening the Centre was current British Superbike Champion Tarran Mackenzie.
The Jones clan’s passion and commitment to off-road skills training has seen YORE become one of the UK’s top destinations for enduro and adventure riding experiences, and the addition of the 2022 Ténéré 700 World Raid to the fleet will make the stunning roads and trails within the Hafren forest even more exciting.
For Yamaha, you could say that YORE provides the ultimate ‘try before you buy’ experience for potential off-road and adventure bike customers. Yamaha Motor UK country manager Lee Neesham put it like this: “One of the key elements of improving the Yamaha customer journey is to enable existing and potential customers to experience the excitement of our products in the environments that they are designed for.
“For competition and off-road focused motorcycles, the Yamaha Off-Road Experience has been instrumental in making this goal a reality; The new Welcome Centre personifies this fact, marking an important milestone for Yamaha Motor and beckoning a new era of branded customer experiences.”
While we’re on the subject of Yamaha off-road adventures, a mountain climbing Ténéré 700 piloted by Yamaha ambassador Pol Tarrés has made its way into the Guinness World Records after reaching a height of 6157.5m.
Tarrés scaled the 6720m Mercedario mountain in Argentina, one of the highest mountains in the Andes. “The main purpose of our expedition was to test the bike and the rider in the toughest conditions possible, going Alpine-style all the way,” said Tarrés. “On the 12 March I took off from the base camp at 3000m, did 10km and slept at the intermediate camp at 4500m. On 14 March, I touched the highest point ever reached on a twin-cylinder bike, 6157.5m.”