Cross branding projects between premium automotive manufacturers and fashion labels has long been a source of creative influence and important revenue for those involved: think of the Peugeot Lacoste models, the Paul Smith Minis and Land Rovers, or at the more stratospheric end of the market, the link between Bugatti and Hermès, which extends as far back as the 1920s. Ducati has been making the most of its own premium credentials with a tie-up with equally high end eyewear brand Carrera since 2022, including sponsorship of MotoGP and a range of Ducati-inspired glasses and sunglasses inspired by the Panigale V4. With a new agreement extending the alliance until 2029, a new selection of frames has been released which use motorcycle-inspired materials such as carbon fibre, titanium and rubber and styling that apparently “apes the DNA of both brands”. Prices start from £110 SRP for sunglasses, and £135 for optical glasses.
Carrera; en.carreraworld.com/pages/ducati