Leading specialist motorcycle insurance broker Bennetts has signed a deal with the Isle of Man government to make its promotional website BikeSocial.co.uk title sponsor of the Lightweight TT. Television personality and Bennetts ambassador Charley Boorman will also be on hand to start this three-lap race for 650cc twin-cylinder machines on 7 June.
Launched by Bennetts in 2012, BikeSocial.co.uk is billed as an online destination where “bikers can get the latest news and reviews, interact via blogs and forums, promote their own events regardless of size, highlight their favourite routes and download others, show off photos of their pride and joy or a recent trip and much more”. Former Motor Cycle News editor Marc Potter was heavily involved in its creation but has since moved on.
Bennetts associate director Hannah Squirrell commented: “The Isle of Man TT is a unique event with an illustrious history and wonderful aura. No other event away from the track has the exhilaration of the Isle of Man TT and we’re delighted to be partnering it with BikeSocial.co.uk.”