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THE FINAL COUNTDOWN

Dan Sager rounds off his Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis with a summary of what it reveals and some thoughts on what...

Combatting rising costs

Price increases can be offset through careful purchasing and market testing. Supplier inflation has been affecting firms for some time now. But if it wasn’t...

MOT fees “unsustainable,” warns IGA

The Independent Garage Association (IGA) is intensifying its campaign to increase the statutory MOT test fee. Charges for car and motorcycle safety inspections have...

Macrow joins Bridgestone

The Bridgestone motorcycle team has expanded, with Rurik Macrow (above) joining the tyre manufacturer in September. A motorcycle retail veteran, Macrow started at Carnells...

AI powers next-gen marketing

Motorcycle digital marketing specialist Digitally Charged (DC), is using artificial intelligence (AI) to give manufacturers and dealers real-time insight into what consumers are asking...

Lukas announces eight new dealers

Lukas Distribution, the importer for BSA and Royal Alloy, has named eight new dealers and is actively seeking more to represent its brands. Six...

Bigger, Better, Faster

Two-wheel celebrity Charley Boorman has launched his latest production, Bigger, Better, Faster, a documentary on the North West 200 race commissioned by base layer...

Ten-year touring motorcycle registrations

The touring sector was the only style category in which registrations actually fell in August 2026, and is the only sector seeing a year-to-date...

Phoenix rises in the South West

National rider training firm Phoenix Motorcycle Training is expanding in the South West, after taking over an existing firm with three sites in Somerset....

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Orwell Motorcycles secures premises with expansion in its sights

Ipswich dealership Orwell Motorcycles, has purchased its Ranelagh Road premises, securing its long-term future...