Saturday, April 13, 2024
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Honda expands staff training programme

It has been a big year for Honda UK’s in-house training functions. First, the firm launched a bespoke training course aimed at current sales staff at the beginning of the year. And now it’s added a new-starter ‘onboarding’ course, again aimed at salespeople, this time at the start of their Honda career.

The original Sales Academy course was directed at more experienced staff, and looked to build on their existing skill set in terms of customer management, social media, remote selling and online communications. In essence, it looked to address the transition in customer behaviour which had accelerated massively during the Covid-19 pandemic, moving sales staff skill sets on to suit.

The new course is a little different though. Dubbed the Honda Sales Experience, it’s been designed as a welcome to big H for new showroom sales staff, and is available to everyone starting out at a Honda UK dealership. Taught entirely via the Adobe Connect online platform to minimise costs and disruption, the course consists of weekly two-hour “Virtual Classrooms”, delivered over four weeks. Subjects covered include Honda Values, Sales Overview, Customer Service and Professional Communication.

Alan Scott, the external trainer who has led the development and delivery of both the Honda Sales Academy and Sales Experience, said: “We are delighted to be launching another Honda Motorcycle Virtual Learner programme, this time for onboarding and immersion into the brand, focussing on delivering a high-level Honda motorcycle sales experience. Onboarding has been recognised as an essential part of integrating new staff members into the brand early, increasing both productivity and customer experience very early on. This creates a sense of belonging, knowledge on what’s expected and an open line of communication to those involved in the overall development of the brand experience.

“Our Honda Virtual approach to this, using a blended approach of virtual classroom training, work-based task and pre and post testing ensures every new salesperson can deliver a Honda experience to their customer right from the start. With the additional bonus of being accredited through the Institute of the Motor Industry (IMI), our new salespeople will receive an individual certificate on completion of the programme adding a further sense of pride and engagement.”

The Honda Sales Experience kicked off in September, forming part of the induction for all salespeople joining the Honda network. And the next Honda Sales Academy will continue, now with its third cohort, in December this year.


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