February 2025 Used Stats

Glass’s used market overview

Sales activity for used machines in December was quieter than normal. As with the recent trend, later-registered machines are faring worse. This is further impacted by an increase in pre-registered Euro 5 stock, with some dealers reluctant to take in 2024 models as a result. Although these challenges may start to ease through early 2025 as pre-registered machines sell, ongoing manufacturer deals on new bikes could mean tough conditions for this end of the market for some time.

Stock levels in the market continue to be high, with lots of offers of trade-ins from the public. However, dealer stock levels remain in line with their expectations.

Outlook

December was a mild month with little snow and ice. However, January has started on a very cold note across much of the country, with snow for some and ice for many. Considering the current market and the fact that seasonal activity typically starts to pick up in February, Glass’s expects residual values to hold across most segments in the coming weeks.

Paul McDonald
Leisure vehicles editor

Naked bikes drive early season demand

Amid the new bike launch season, there is plenty of new metal to browse over on the MCN site.

Within the site’s bike reviews, Honda remains the most popular manufacturer, accounting for 20% of the recorded sessions. In terms of style, naked bikes make up a quarter of all sessions, with the most popular being the 2013 Yamaha MT-09. In sports bikes, the BMW S1000 RR leads the pack, and the most viewed adventure bike is the Royal Enfield Himalayan 450.

In the bikes for sale section, Honda has maintained its lead in terms of brand interest, claiming 19% of page views. The Honda CBR1000RR FireBlade takes the top spot for most bike-for-sale searches on the website, with Suzuki’s GSX1300R Hayabusa in second, and another Honda – the GL1800 Gold Wing – in third, maybe helped by this year being the 50th anniversary of the bike’s initial launch.

Naked bikes are the lead style category within bikes for sale, with 20% of readers browsing the sector.

Adam Oldfield,
Digital reviews editor, MCN

Bikes for Sale

Most viewed models

1. Honda CBR1000RR Fireblade

2. Suzuki GSX1300R Hayabusa
3. Honda GL1800 Gold Wing
4. Kawasaki Z900RS
5. Honda NC750X
6. Honda VFR800
7. BMW S1000 RR
8. Honda CRF1000L Africa Twin
9. Yamaha Ténéré 700
10. BMW S1000 XR

MCN Reviews

1. Honda 17.7%
2. Kawasaki 10.9%
3. Yamaha 10.6%
4. BMW 10.5%
5. Triumph 9.7%
6. Suzuki 9.3%
7. Ducati 6.0%
8. Enfield 4.3%
9. KTM 3.1%
10. Aprilia 2.7%

Surge in Used Bike Sales continues

Used bike sales surged by 36% in December, compared to the same month a year ago, following two consecutive months of year-on-year growth in October and November. On average, used bikes are now selling in just 46 days, which is an improvement of two days compared to last year’s data.

While the overall market health figure experienced a slight slowdown in December due to the decrease in demand from consumers being stronger than the decrease in the availability of stock, it still showed a 7% growth compared to December 2023.

Advancing Bike Taxonomy

Auto Trader has been undergoing an update to improve its motorcycle listing taxonomy to align with the automotive section of the site. Each motorcycle registration will now correspond with the Motor Vehicle Registration Information System (MVRIS) code and data from the past decade. This enhancement will streamline the listing process for retailers and introduce new services such as Vehicle Registration Mark (VRM) lookup, which provides access to detailed information including make, model, and full specifications.

More than 75% of all used bikes on the Autotrader Bikes site will be covered with complete technical specifications, with an impressive 98% coverage for new bikes. As a result, retailers will benefit from reduced manual listing efforts, improved efficiency and accuracy, and a more user-friendly system that enhances the consumer experience and boosts conversion rates.

Eddie Bahn
Account director, Auto Trader Bikes