BUSINESS INFORMATION
SHARE PRICES AND MARKET ANALYSIS
A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 29...
HOW DO I KEEP CUSTOMERS OVER THE WINTER?
Like barbecues, beachwear and garden furniture, motorcycles are a seasonal purchase. Whether you sell new or used bikes, clothing and accessories, or if you...
IS IT WORTH HAVING A SALE?
When sales are sluggish and you need to turn stock into cash fast, cutting prices is often an instinctive reaction. Sometimes that’s the best...
How successful was my last ad campaign?
Like many people in our industry, I turned my hobby into a job. As a result, I find my work stimulating, and most of...
What’s the point of being on social media?
TikTok. What is it and should we be on it? If I had a pound for every time I’ve been asked that question, it...
Looking through your customers’ eyes
What does a good deal look like to a customer? Big savings on the recommended retail price? Cheaper than anywhere else? Buy one get...
Adding value to ditch the discounts?
The choice is yours. Give away margin by discounting and devaluing the product or add value to a deal.
Discount deals are usually a sure-fire...
Do More of less
When prices are going up all around you, the pressure to trim costs can be intense. Marketing spend is often an easy target for...
With a little help from my friends
They say that a problem shared is a problem halved, but all too often we try to fix business challenges on our own. When...
Top marks in Milan
It’s been three years since I visited the EICMA exhibition in Milan and over that time I’d forgotten quite how big it is. Six...
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Latest News
Orwell Motorcycles secures premises with expansion in its sights
Ipswich dealership Orwell Motorcycles, has purchased its Ranelagh Road premises, securing its long-term future...